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Less than 15% of phase I programs get approved and less than half of those achieve commercial success. Building the commercial needs into the product early on is one key driver for success. Unfortunately, taking the right steps to enable this is a challenge. Hiring a full-time commercial team is often not an option and completing a sequence of consulting projects typically lacks the necessary cohesion and integration for an optimal path forward. Engaging a Fractional Commercial Team offers a flexible and affordable alternative to set your development program on the right path.

Below a few thoughts on what Fractional Commercial Teams are and what they deliver.